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We are a fairly small, flexible design studio that designs for print and web. We work flexibly with clients to fulfil their design needs. Whether you need to create a brand from scratch, including marketing materials and a beautiful and functional website or whether you are looking for a design refresh we are confident you will be pleased with the results.

We offer the following services:

  • Branding
  • Logos
  • Websites
  • Web applications
  • Web development – HTML5, CSS, jQuery
  • Content Management Systems
  • Responsive Web Design
  • Illustration
  • Business cards
  • Letterheads and compliment slips
  • Flyers
  • Appointment cards

Good design

Back in the early 1980s, Dieter Rams was becoming increasingly concerned by the state of the world around him – “an impenetrable confusion of forms, colors and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design?

As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design.

Good design is innovative

TP 1 radio/phono combination, 1959, by Dieter Rams for BraunThe possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.

Good design makes a product useful

MPZ 21 multipress citrus juicerA product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

Good design is aesthetic

RT 20 tischsuper radioThe aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.

Good design makes a product understandable

T 1000 world receiverIt clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.

Good design is unobtrusive

Cylindric T 2 lighterProducts fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

Good design is honest

L 450 flat loudspeakerIt does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.

Good design is long-lasting

620 Chair ProgrammeIt avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.

Good design is thorough down to the last detail

ET 66 calculatorNothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.

Good design is environmentally-friendly

606 Universal Shelving SystemDesign makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

Good design is as little design as possible

L 2 speakerLess, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.

Please share these principles accurately and fairly.

Branding challenge

In a professional context it often happens that private or corporate clients corder a publication to be made and presented with the actual content still not being ready. Think of a news blog that’s filled with content hourly on the day of going live. However, reviewers tend to be distracted by comprehensible content, say, a random text copied from a newspaper or the internet. The are likely to focus on the text, disregarding the layout and its elements. Besides, random text risks to be unintendedly humorous or offensive, an unacceptable risk in corporate environments. Lorem ipsum and its many variants have been employed since the early 1960ies, and quite likely since the sixteenth century.

Cicero famously orated against his political opponent Lucius Sergius Catilina. Occasionally the first Oration against Catiline is taken for type specimens: Quo usque tandem abutere, Catilina, patientia nostra? Quam diu etiam furor iste tuus nos eludet? (How long, O Catiline, will you abuse our patience? And for how long will that madness of yours mock us?)

In 1985 Aldus Corporation launched its first desktop publishing program Aldus PageMaker for Apple Macintosh computers, released in 1987 for PCs running Windows 1.0. Both contained the variant lorem ipsum most common today. Laura Perry, then art director with Aldus, modified prior versions of Lorem Ipsum text from typographical specimens; in the 1960s and 1970s it appeared often in lettering catalogs by Letraset. Anecdotal evidence has it that Letraset used Lorem ipsum already from 1970 onwards, eg. for grids (page layouts) for ad agencies. Many early desktop publishing programs, eg. Adobe PageMaker, used it to create templates.