About Us

we invented the CupWheel!

About Us

Galileo Wheel has been tilling the path for a new tire since 2011 and cooperating with leading tire producers, farmers, and original equipment (OE) manufacturers to learn about the biggest needs in the agriculture and construction industries. Galileo Wheel, founded in Israel by Avishay Novoplanski and Alon Hayka, is reinventing the industry and bringing you a Hybrid tire that’s up to par with today’s high and demanding agricultural needs.

In a country that is mostly covered by desert, lacking fresh water sources and not naturally conducive to agriculture, Israel has still managed to become a world-leading agri-tech hub and become a major exporter of fresh produce.

Galileo Wheel invented, patented and brought to market the CupWheel. The revolutionary technology and tire which is quickly becoming the new standard for efficient and sustainable off-road mobility.

Galileo places an emphasis on delivering excellent customer service – as well as excellent tires – which is why the company works with partnering factories and suppliers around the globe, to ensure great logistics for customers worldwide.

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MEET THe team

Galileo’s multidisciplinary team of designers, structure engineers and tire experts work tirelessly to change off-road mobility as we know it and offer heavy drivers the best tires possible.

Alon Hayka
CEO
Over the past 20 years Alon managed several successful start-ups. During that time he raised funds in private and public offerings and built a world-wide network for product marketing and sales. Alon holds a Masters degree in economics from the Hebrew University in Jerusalem.

“Unlike standard radials, the GalileoWheel tire is able to alter its geometry. The new geometry provides significant increase in ground contact area. And unlike tracks and radial tires, the Galileo Wheel tire evenly distributes the machine’s weight on the ground. Combined with its larger footprint, this means major reduction of ground compaction. This evolution of the tire is closing the gap between stability and comfort in the agriculture market, but obviously this will be useful in many other areas, including forestry,construction, mining, military applications, and of course off-road vehicles for the consumer market which will be our next focus.”

Alon Hayka – CEO and Co-Founder

Yanir Schneider CPA (Isr.)
Yanir Schneider CPA (Isr.)
CFO
Prior to joining Galileo, Yanir led the finance team of IBID Holdings, a software-oriented investment group. Yanir helped the company grow to €100M in turnover, headcount reached to 500 and operations expanded across 10 jurisdictions globally. Previous experience at Analyst IMS, PwC advisory, Prof. Itzhak Swary & Co., Ascola. B.A. in accounting and economics and an MBA in strategy and entrepreneurship from Tel Aviv University.
Avishay Novoplanski
Avishay Novoplanski
CTO, Designer, Co-Founder
The inventor of Galileo’s breakthrough technology and the CupWheel, Avishay Novoplanski. It took him 8 years of R&D to bring proof of concept to market. Avishay is a passionate and innovative thinker. He is a graduate in Design Engineering from Bezalel Academy in Jerusalem. Previously, developing several extraordinary technologies including a unique stair climbing wheelchair and a military robot. “The CupWheel is just the beginning for what I have planned for the industry. I want to bring to market more efficient and productive technology to meet the dynamic demands in agriculture, forestry, mining and military.” he says.
Lior Vilkomirsky
Lior Vilkomirsky
VP Engineering
"To be a step ahead" is Lior's, B.Sc. Mechanical Engineering from the Technion – Israel Institute of Technology, moto. After over 25 years in the tire industry, Lior aspires to be a development leader. In 1995, Lior has joined Alliance Tire Company as Tire Engineer, dealing with the development of PCR, TBR, OTR, Industrial and Agricultural tires. Hundreds of new tires development in resume. In 2006, he became Head of Tire Engineering department, Alliance Israel and Since 2017, Head of Global PDC (Product Development Center) ATG (Alliance Tire Group) located in Mumbai India and responsible for Innovation development
Dr. Lucy Edery-Azulay
Dr. Lucy Edery-Azulay
R&D Manager
Dr. Edery-Azulay holds a PhD form the Aerospace Engineering faculty at the Technion, IIT, where she was also a lecturer and assistant professor. Over the past 20 years Lucy founded, lead and managed structural analysis groups for various industrial projects, she managed the research staff from concept, through development to practical implementations. As the R&D manager of Galileo she established a computational infrastructure to predict and approve the CupWheel behavior before and after production. She establishes and initiates structural solutions to improve the CupWheel behavior and adapt it to meet with customer equipment operational requirements.
Gilad Horovitz
Gilad Horovitz
Senior Tire Engineer
With more than 20 years in the tire industry, Gilad (BSc in Material Engineering, Ben-Gurion University) is an experienced tire engineer with a background of curing, process engineering, extrusion, curing bladders manufacturing. Gilad is an expert in agricultural and construction tires. Designing, developing, and industrialize a wide variety of VF/IF and standard tire of tractors, sprayers, harvesters, construction machinery, and more.
Andrew Mabin
Andrew Mabin
VP Business Development Europe/OE
Andrew Mabin has been in the tire and automotive business since 1977. He began his career in sales at Michelin and after 12 successful years moved to Lex Vehicle Leasing, Bandag AG and the Continental Tyre Group. As a board member and Sales and Marketing Director for Mitas he led the transition to overtake Continental as the premium tire brand. Most recently, he served as Regional Sales Director Europe & Russia before joining Trelleborg Wheel Systems North and Central America as President.
Rami Einav
Rami Einav
Marketing & Sales Director Europe
Rami Einav has been in the tire and automotive business on and off since 1991. He began his career as Head of Marketing and Sales Division of Alliance with over $130 Million sales of high quality tires to the local and export markets (70% export). Director in the company’s` subsidiaries in Germany, USA and Israel. In 2004 Rami has returned to Alliance and has managed to increase sales in Europe from 60 to 140 Million Euros within 5 years. Sales to the replacement and OEM markets (55% OE) of Off Hi-Way tires.
Michael Gelbman
Michael Gelbman
VP Sales North America
Being in the tire industry for over 30 years, Mike has extensive sales, operations and managerial experience globally, with emphasis in launching new products and distribution networks in new markets with Merchants as div manager, Galaxy Tire as EU sales director, and GPX International as EMEA business development manager. So if you want to talk to someone about tires we’ve got you covered.
Rotem Sade
Rotem Sade
MarCom Manager
Marketing a product she truly believes in was always important to Rotem. She dove into tire marketing in 2019 after working in the toy industry and it has been "Love at first sight" ever since. Rotem holds an M.A in Organizational Management.
Sharon Wein
Sharon Wein
Office Manager
Sharon is a multi-tasker at heart. She handles the logistics of the company and makes sure all falls into place.