CupWheel is Now TRAKWHEEL: New Name, Same Revolutionary Technology

Galileo Wheel is officially rebranding its CupWheel product line as TRAKWHEEL across all applications - irrigation, skid steer, and tractor tires.

The name change reflects what customers have been telling us all along: this tire performs like a track on standard rims. After selling over 8,000 irrigation tire units with zero returns, we wanted a name that immediately communicates the core value proposition.

Why TRAKWHEEL?

The new brand emphasizes the technology's defining characteristic - track-equivalent traction and weight distribution in a tire format. The logo visualizes the elongated footprint created by our patented concave sidewall design, showing how the tire mimics track behavior on the ground

Industry's First 10-Year Warranty

Along with the rebrand, we're launching an unprecedented 10-year warranty on airless irrigation pivot tires. This warranty covers 10,000 operating hours and reflects our field durability data across thousands of installations.

"We're going after the #1 spot in irrigation tires," said Chris Rice, Executive Vice President of Sales. "The 10-year warranty proves we're serious. In nearly 30 years in this industry, I've never seen 100% customer satisfaction in irrigation applications - until TRAKWHEEL."

What's Changing, What's Not

The rebrand covers our complete product line:

• Irrigation pivot tires (formerly CupWheel Irrigation)

• Skid steer tires (formerly SkidCup)

• Tractor tires (formerly AgCup)

  
  

What's not changing: the proven technology that eliminates downtime, reduces field rutting by up to 80%, and delivers track-level performance without the complexity of track systems.

Looking Ahead

The rebrand comes as Galileo Wheel secured a new investment round to accelerate U.S. market expansion. With strong customer demand and excellent field performance data, TRAKWHEEL is positioned for aggressive growth across agricultural and industrial applications.

All existing products will transition to the TRAKWHEEL brand. Customers can continue to purchase through our established distribution network including Valley Irrigation, Zimmatic, and authorized dealers nationwide.

For more information about TRAKWHEEL technology and the 10-year warranty, contact our sales team at 1-888-807-3388

.